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Since 1993, renowned New York makeup artist Laura Geller has run a posh Upper East Side makeup studio and lent her expertise to top beauty, style, and fashion magazines. The studio's purpose is simple: to teach women the how-to of proper cosmetics application. Laura's experience inspired her to create multi-purpose makeup. Uniquely Italian and handmixed, her Baked Color Cosmetics Collection is designed to adjust to your skin tone and deliver more than ordinary powder. The result? Exceptional luminosity and a flawless, radiant look.

Discover the believable beauty of baked Laura Geller makeup. Enjoy iconic favorites such as Laura Geller Spackle and other innovative formulas in wonderfully wearable colors based on real beauty needs, not soon-to-be-forgotten trends. Let Laura Geller take the guesswork out of cosmetics application for you with expert advice, time-saving tips, and high-performance products for easily achievable looks.

The Baked Process

Each member of my Baked Collection starts as a swirl of liquid, color-corrective pigments, poured onto terra-cotta pans, and baked for 24 hours. The result is an extremely fine powder that’s silky smooth to the touch, with a dewy fresh look that adapts perfectly to each individual complexion. All are made in Italy and ideal for every skin type. — Laura Geller

Information provided by Laura Geller.